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Category Archives: Patient centricity

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Why is everyone still talking about patient centricity?

cross-functional working, Insight, Key Account Management, Patient centricity, patientsBy Louise Collins26th April 2018

For those who work in the life science sector, you can’t fail to have missed the trending term ‘patient centricity’. Over the last few years, organisations have openly pledged to become more patient centric in every aspect of their business, but what does this really mean? And how is this relevant to KAM?   The…

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