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Category Archives: Operating Model

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What is Key Account Management anyway?

Accountability, Effective Communication, External Stakeholders, Insight, Key Account Management, Operating ModelBy Louise Collins22nd May 2017

What is Key Account Management (KAM)? Over the last few weeks in my new role as a freelance expert in KAM, it is quite amazing to note the number of times people ask this question. How can we have reached a point where something so simple has become so complex? My definition of KAM is…

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