Skip to content
Louise Collins Associates Ltd.
Experts in Key Account Management
Louise Collins Associates Ltd.
  • Home
  • About us
  • What we do
  • Talk to us
  • Articles
  • Home
  • About us
  • What we do
  • Talk to us
  • Articles

Category Archives: Insight

You are here:
  1. Home
  2. Category "Insight"

Why is everyone still talking about patient centricity?

cross-functional working, Insight, Key Account Management, Patient centricity, patientsBy Louise Collins26th April 2018

For those who work in the life science sector, you can’t fail to have missed the trending term ‘patient centricity’. Over the last few years, organisations have openly pledged to become more patient centric in every aspect of their business, but what does this really mean? And how is this relevant to KAM?   The…

My mother, KAM and mapping decision makers

Decision Making Unit, Insight, Key Account Management, Questions, Stakeholder Mapping, The power of InfluenceBy Louise Collins26th October 2017

I remember being interrogated on a regular basis by my mother when seeking permission to go out. You know, where are you going, what time will you be back, who will be there etc.? I suspect you are familiar with the line of questioning! Of course, as an adult, I now realise these questions were…

The role of insight in KAM – are you curious enough?

Behavioural Change, Curiosity, Customer Insight, Information, Insight, Key Account ManagementBy Louise Collins26th September 2017

What is insight and how does it fit within Key Account Management (KAM)?   In a previous role I had the pleasure of leading Global Marketing Excellence for a major pharmaceutical organisation. Marketers are all too familiar with the concept of insight generation, it is the backbone of marketing. What do we mean by insight,…

What is Key Account Management anyway?

Accountability, Effective Communication, External Stakeholders, Insight, Key Account Management, Operating ModelBy Louise Collins22nd May 2017

What is Key Account Management (KAM)? Over the last few weeks in my new role as a freelance expert in KAM, it is quite amazing to note the number of times people ask this question. How can we have reached a point where something so simple has become so complex? My definition of KAM is…

Louise Collins Associates Ltd.
© 2017 Louise Collins Associates Ltd. - All Rights Reserved

Privacy policy

Go to Top