Skip to content
Louise Collins Associates Ltd.
Experts in Key Account Management
Louise Collins Associates Ltd.
  • Home
  • About us
  • What we do
  • Talk to us
  • Articles
  • Home
  • About us
  • What we do
  • Talk to us
  • Articles

Category Archives: Accountability

You are here:
  1. Home
  2. Category "Accountability"

The Account Plan

Account Objective, Account planning, Accountability, Decision Maker Mapping, Key Account Management, Responsibility, storytelling, Tracking ProgressBy Louise Collins20th July 2017

What makes an account plan great? For me, a great account plan is something that tells the account story. Now, I am not talking about a lengthy novel here! It is much more difficult to write a succinct summary than it is to write a lengthy story. So the first thing to realise, is that…

What is Key Account Management anyway?

Accountability, Effective Communication, External Stakeholders, Insight, Key Account Management, Operating ModelBy Louise Collins22nd May 2017

What is Key Account Management (KAM)? Over the last few weeks in my new role as a freelance expert in KAM, it is quite amazing to note the number of times people ask this question. How can we have reached a point where something so simple has become so complex? My definition of KAM is…

Louise Collins Associates Ltd.
© 2017 Louise Collins Associates Ltd. - All Rights Reserved

Privacy policy

Go to Top