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Yearly Archives: 2018

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Why is everyone still talking about patient centricity?

cross-functional working, Insight, Key Account Management, Patient centricity, patientsBy Louise Collins26th April 2018

For those who work in the life science sector, you can’t fail to have missed the trending term ‘patient centricity’. Over the last few years, organisations have openly pledged to become more patient centric in every aspect of their business, but what does this really mean? And how is this relevant to KAM?   The…

Get your own house in order first!

clear goals, communication, customer experience, internal conflict, Key Account Management, Organisational alignment, RACI, role clarityBy Louise Collins29th March 2018

What does this really mean? It is an old saying referring to the importance of organising yourself, your team and your business before moving outside to support anyone else. In the same context, you could think of it as putting your own oxygen mask on before helping others on a flight. Why is this relevant…

Coaching for KAM, why bother?

Behavioural Change, cross-functional working, developing people, individual development, Key Account ManagementBy Louise Collins23rd February 2018

Anyone who has ever coached will understand how much joy they experience when the team, or individual you have worked with, excels. The feeling of sheer delight and pride when you witness the impact of success. As a coach, you have a sense of enormous personal pride at a job well done. You beam when…

All accounts are equal…..or are they?

differentiate, Key Account Management, Prioritisation, Qualitative, Quantitative, strategicBy Louise Collins25th January 2018

For those of you who have read Animal Farm, you will be familiar with George Orwell’s famous line:   “All animals are equal, but some animals are more equal than others”.   Orwell wrote this in 1945, referring to the hypocrisy of governments that proclaim equality of citizens, but give power and privileges to the…

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