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Monthly Archives: May 2017

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What is Key Account Management anyway?

Accountability, Effective Communication, External Stakeholders, Insight, Key Account Management, Operating ModelBy Louise Collins22nd May 2017

What is Key Account Management (KAM)? Over the last few weeks in my new role as a freelance expert in KAM, it is quite amazing to note the number of times people ask this question. How can we have reached a point where something so simple has become so complex? My definition of KAM is…

Pharmaceutical and Medical Device KAM

Cross Functional Team, KAM Metrics, Key Account ManagementBy Louise Collins3rd May 2017

What does Key Account Management (KAM) look like in 2017? Key Account Management (KAM) is not new in the pharmaceutical or medical device industries, in fact, it has been around as a concept for a long time now. The introduction of KAM came about because of the increasing complexity of the healthcare environment and the…

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